In the business world, efficiency is a synonym for low-cost. While this is not as simple as that, efficient processes are indeed cost-saving. At the core of it, efficiency is the comparison of what is actually produced – aka your services or your business income – with what can be achieved with the same consumption of resources – by which we mean material, time, money and labour. In this instance, it is easy to immediately draw attention to a business productivity, as this is the ratio of what is done or produced in a specific amount of time. Making your business more efficient naturally leads to a more productive output, but also to a better usage of your resources. To put it in simple words, how can you make sure that the money, time, and employees that are part of your business process are not unknowingly generating unnecessary wastes? The answer is simple: Invest in the bigger picture.

Energy Efficiency: Save The Planet And Your Budget

Energy bills are already incredibly high at a household level. It is even worse for businesses. With essential IT equipment that needs to be on at all time and the addition of professional alarm systems and office gear, it’s no wonder that your energy costs are very high. This is one of the main reasons for businesses to turn to green buildings, which are energy-saving, and able to use renewable energy sources such as solar panels. Sustainable green buildings are built from environmentally-friendly materials. While this is a high investment to build a green building from scratch, you can look at alternative energy-efficient solutions that are cost-friendlier, such as steel buildings from http://armstrongsteel.com for example. Steel buildings boost savings on heating and cooling costs significantly, and they also present the advantage of a quick and flexible construction.

Customer Efficiency: Know Who They Are And What They Need

Every day companies waste up to 75% of productivity in trying to sort out customer issues. Customer interactions can happen at different levels of your business: With the customer service centre, with the finance and administration centre, with the marketing team, with the technical support services, etc. This is exactly why it’s important to have a 360-degree view of the customer, at all times, so that everyone in the company can use the common knowledge about the customer: http://www.destinationcrm.com identified very early in the digital world the importance of a shared customer profile throughout the entire company. While this is old news, most businesses continue to invest in a CRM system that offers different customer profiles for the different teams, thus producing a broken customer view.

Digital Efficiency: Be Visible When People Need You

Needless to say, your business needs to be online. You know it, and your customers do too. However, while a lot of the marketing energy in the business is spent on SEO, it becomes essential to discuss the technical aspect of SEO. Using data markups in your code, called schema.org and developed to be recognised by all search engines, enable spiders to not only crawl but better understand the content of a website. Data markups give spiders an almost human intelligence in gathering web information, which makes them better at indexing your digital presence online. In short, you can finally abandon manual SEO and focus on your messaging, while the markups do the rest for you.

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