Konga.com cemented its position as Nigeria’s largest online mall as it successfully delivered Nigeria’s biggest online shopping day with its version of the Global Black Friday sales tagged ‘Yakata’. Konga’s Yakata sales started on Thursday and ended by midnight on Black Friday giving shoppers more time to shop.
Konga’s Yakata sales pioneered and localized the concept of Black Friday in the Nigerian ecommerce industry. The first edition held in 2013 and was a big success. However, the 2014 sales delivered even more outstanding results. On Friday, Konga.com saw a record breaking 1440% year on year increase in online revenue. The CEO and founder of Konga.com, Mr. Sim Shagaya disclosed that at its peak, Konga was processing N50 million worth of orders every hour and that Konga sold 500% more items in the two days of Yakata than it did in all of 2012.
Unlike its closest online retailer competitor, the Konga.com website experienced no down-time during the Yakata sales, despite the incredible number of concurrent visits to the site during that period. According to the infographics below, the 2014 sales was record breaking for Konga across different metrics.