Samsung, the top dog of the mobile device manufacturing industry is putting so much effort to out-innovate other mobile device industry. They announce that a new smartphone will be unveiled by October, this smartphone is said to have a curved screen.

This announcement was made at the launch of the Galaxy Note 3 in Korea today. Samsung’s mobile business head of strategic marketing D.J. Lee said at the event that, “We plan to introduce a smartphone with a curved display in South Korea in October.”

Earlier this year, Samsung showed off curved-screen prototypes at CES, and it has used the technology for its TV, and now taking this same innovative into phones, its quite a unique prospect.