The whole world of business is moving up in the technology stakes, with most small businesses now making online commercials to sell their business ideas to the masses. Small business owners don’t always have the resources necessary to run full commercials on the television, but that doesn’t mean that they can’t create them to advertise online.
It’s far cheaper – and easier – to grab a camera with good picture to film a commercial for their blog or social media sites. This way, small business owners can continue to promote their online video commercials to meet their target markets. Commercials only need a camera, a microphone, a cast and a script to stick to, so they don’t need much for success. Let’s take a look at four ideas for commercials for your small business.
Take The Light Approach. The one thing that matters the most is making your product or service stands out, and while professional, uniform videos are eye-catching, they can be boring. Instead, let loose with an animatronic dinosaur and let your imagination take over the commercial. You don’t have to be boring at all, and it’s a way to get people talking about you! Develop a storyline for your brand so that you can create a mini series of fun commercials – all including dinosaurs, of course!
Showcase Reviews. Customers are more inclined to listen to other people who have sampled your service, than you who actually created and manages the service. So, using online video commercials as a way to showcase the opinions that other satisfied customers have can be the best thing that you do all around. Ask a handful of customers to provide you with a video review for a free product and you can compile these together for your site.
Take A Tour. You need to show people that your business is one to watch, which is why you need to show them the inside goings on that give them an idea of what you do. Spas could show off just how tranquil they are with bakeries doing a demonstration of behind the scenes of the cupcakes in the business. Get people behind the scenes and watch them respond to you.
Demonstrate Your Product. If your business offers a product to people, you can use a commercial to advertise it and show them the benefits of the product as well as how it works. This is hugely beneficial if your products can show people a before and after.
Your business could benefit from a commercial, and while it won’t go out on the big TV stations, Instagram TV, stories and Facebook are some of the best places that you can showcase what you do. Add on a YouTube advert and you can really reach the masses. It’s all about reach and how much your brand can be exposed to others, the more exposure you have, the better you will pull in the crowds. Take the time to research what makes a great advert and you’ll do it successfully!