There are several marketing tricks and wizardry both online and offline that a company can use. Some of these marketing tricks can be hard to make you stand out from the crowd. The question then is, “How can you make cost-effective and efficient choices and where should you focus your marketing efforts?” The tips below can be used to promote your business and get your company’s name out there efficiently using Badgemaster.
Local PR
It’s traditional, but still effective. Sharing your company news with local journalists is a great way to get your business into local newspapers and online publications for free!
It helps to be familiar with the type of stories journalists are looking for. If you are throwing an event, having a recruitment drive or opening a new branch, it’s certainly worth sharing. Make sure you contact the press in plenty of time so they have as much notice as possible.
Learn how to write a good press release, and keep in mind that you need to make things as easy as possible for the journalist. Your release should answer the five W’s: who, what, where, when and why. Supply the editor or journalist with everything they need to write the story and make sure you include contact details in case they need to know anything more
And, the only cost of local PR is time – which is even better!
Get online
If you do one thing to get your business name into the public eye, you need to get a website. Websites in themselves can give you exposure, as they can help you appear in Google search results. For this, you need to make sure your website is ranking well for the keywords associated with your business. In which case, you may need to invest in some SEO help.
Once you have the website up-and-running, there are many ways you can gain exposure online.
Try Google Adwords, where you can pay to display text adverts when certain keywords are searched for online. The system works on a Pay Per Click basis, meaning you only pay when someone clicks on the advert and goes to your website. Every penny is benefiting you!
If your company’s a Business to Consumer organisation, advertising on social media (Facebook in particular) is an extremely effective way to promote your company to a new audience. To make an advert, all you need is some attractive imagery and information about your business, and you’re ready to go. Facebook even lets you choose a very specific target market, so the advert reaches the right people – every time!
