Tag: mobile

  • Ways of Improving your Mobile marketing Skills

    Ways of Improving your Mobile marketing Skills

    MobileMarketing2In our society today, people get turned off when they try assessing a site from their mobile device and the site is not just displaying correctly, or its not even opening at all. Customers tend not to visit the site again and this means your online business platform might cause the loss of customers.

    Slow, complicated and inefficient mobile websites makes businesses loose their customers because there are actually other sites that are better off. For your business to be successful, you need to keep an eye on your mobile websites to ensure that it works perfectly regardless of the type of mobile device that is been used by the customer.

    1. Have a Responsive Site: There are different devices in the market, but many of us don’t try to know how the site will look like across these devices. For you to have more traffic on your site, you must have a responsive site that must display well on any platform.

    “Understanding devices and associated technology features is necessary for design purposes. We determine what our sites and our emails need to be designed for from a size, browser and operating perspective. [Mobile reports] allow us to provide the right experience for our consumers,” says Cathy Gribble, associate director of digital analytics for Team One

    2. Notice Emerging Patterns: Behavioural patterns of how users view maybe a video site on the mobile device matters. The length and breadth of a site must be suitable for the view of the user.

    A scenario outlined by Todd LaBeau, vice president of digital for Lindsay, Stone & Briggs is as follow:

    “Say you notice that consumers tend to open recipes primarily on their tablets and look at store locators more on phones. Then, you notice that second-time visitors end up back on the same recipe pages around dinnertime. You can start to understand how people are using and connecting to your products and in what order. Once you do that, you can start to test how you can influence their behaviors. Maybe the mobile phone people get coupons offered alongside store locations, while tablet users get additional recipe tips or product info, leading to up- or cross-sales. Just by taking a few minutes to look at mobile and screen size segments, you can identify and expand relevant sales opportunities for your customers.”

    3. Tweaking Advertising For Mobile: The way your customers behave on mobile would determine your mobile advertising strategy.

    You can devise an email marketing strategy, learn to Optimize your email newsletters, do not feed them with unnecessary information. Make sure you have a responsive email template that helps you get back their feedbacks.

    Customers are key in all businesses, so let businesses with mobile sites try to follow the above steps. It will help boost the number of customers and their business will be better off.

  • How to Maximise The Productivity Of Mobile Facilities Management Operatives

    How to Maximise The Productivity Of Mobile Facilities Management Operatives

    images (2)The fact that modern technology allows many more people to work from home has drawn plenty of attention to the relatively new concept of remote working in recent years. However, it should be noted that it is not just office-based staff who are benefiting from the many advantages that are commensurate with modern technology. To be sure, high quality mobile communications devices, such as tablets and smartphones, now make it possible for employees who complete work tasks ‘on the road’ to carry out their tasks in a more efficient and effective manner. Undoubtedly, the fact that today’s technology is more ‘remote friendly’ than ever before, and that Internet connections can be established almost anywhere, means people like facilities management operatives can work at almost any time and from any place.

    Needless to say, those in charge of mobile facilities management workforces need to adapt their management policies if they are to maximize the full productivity potential of having their operatives working in this way. Whilst investing in suitable workflow management software packages and apps that are specifically designed to streamline facilities management services will go a long way to help achieve this aim, it is fair to say there are a number of other key issues which need to be considered at the same time.

    Without doubt, any facilities management department head or company boss who is keen to maintain a truly efficient customer management system and ensure their mobile workforce is as successful as it can possibly be would do well to focus on establishing work practices like the ones listed below:

     

    Engendering a feeling of togetherness

    It is easy for remote workers to feel cut-off from the rest of the company/department they work for. With this in mind, it can often be very beneficial for bosses to arrange periodical gatherings – such as staff outings or a departmental training initiatives – as this will allow mobile facilities management operatives to come together and feel part of a collective. It is a fact that employees will work harder for a company that they feel a part of.

     

    Keeping in touch

    Whether it is by way of short phone calls or more convoluted conference calls, it is vital for managers to keep in touch with their remote workers. Conference calls can be particularly beneficial, more so when they are scheduled for the same time each week/fortnight, as they give workers a regular opportunity to air their views about issues related to working on the road.

     

    Utilising secure systems

    Mobile workers are perhaps more vulnerable than most other employees when it comes to losing company data. Indeed, it is far easier for people to lose things like USB sticks and have computer equipment stolen when they are out traveling on the road each and every day. Suffice to say, any computerised management system used by remote workers needs to be password protected as this will mitigate the effects of any loss, damage or theft.

    About the author – Bo Heamyan blogs regularly about twenty-first century working practices and has written extensively about the merits of using high quality remote worker software solutions for a number of leading websites, including MyMobileWorkers.com.

  • Two Made-In Nigeria phones to be Launched in November

    Two Made-In Nigeria phones to be Launched in November

    nigeria phoneOver the years phones used by Nigerians has always been imported from other countries despite the talents we have in this country. This has prompt some investors in computer and mobile phones market in Lagos to come together to support the produce of made-in Nigeria phones.

    They have been able to come up with two made-in Nigeria phones which will be launched by November. The brand names for these two phones are iQ and MaxTel.

    The Phone and Allied Products Dealers Association (PAPDAN) president, Mr Godfrey Iyke Nwosu disclosed this at the Technopreneurship Breakfast Meeting convened by Technology Times for business leaders and small and medium-sized enterprises (SMEs). He also said that the 20 investors have pulled all their resources together to achieve this aim and they hope to beat the existing market, the European and Asian mobile phone manufacturers.

    Nwosu said that the two phones has been made up to the taste of Nigerians, it will cater three market segment features, medium (size) and smart.

    The PAPDAN President also told attendees at the event that included major business leaders, CEOs of businesses in Ikeja Computer Village, key market association including the leadership of Computers and Allied Products Dealers Association (CAPDAN), PAPDAN, NACET, among others that the planned introduction of the new phones will provide home-grown solutions for the Nigerian technology market.

    This will encourage people who want to go in home-grown products and it will really boost our present economy instead of importing which has done more harm than good to the economy.

     

     

  • NCC to Issue Licences for Fixed Broadband Services by 2014

    NCC to Issue Licences for Fixed Broadband Services by 2014

    NCCDue to the low quality of services by service providers, NCC has taken it upon itself to go into fixed broadband services.  It was realised that mobile services can only be used up to a point, a fixed broadband service will still be needed to backhaul data.

    Dr Eugene Juwah, the executive vice chairman of NCC said the process of demarcating each territories for the purpose of issuing the licences has began. The bidding for licence issuance should commence before the end of the coming year, 2014.

    “You can only do mobile broadband up to a point without having fixed broadband. We have come to that point in Nigeria today. You need to backhaul your data. The problem we have in Nigeria is that we have a preponderance of microwave backhaul in our system and this has created a huge percentage of quality of service issues,” Juwah said.

    Also, it was made known that the fixed broadband services will partnership between the government and private sectors, this because the government is tired of waiting for existing service operators to go into the project single-handedly.

     

     

  • Tablet Shipments Increases, Personal Computers Decreases

    Tablet Shipments Increases, Personal Computers Decreases

    Tablets For the first time in history the shipments of tablets will surpass that of personal computers by the end of the fourth quarter of this year. IDC researcher reports that the shipment of tablet will hit 84.1 million, compared to 83.1 million of personal computers.

    So many businesses still uses PC’s, they also make use of tablets to continue work that was started on the PC. The research group came up with some figures on the total market for internet based devices. The market for devices like laptops, smartphones and tablets will increase by 28 percent which totals to $622.4 billion in 2013 and $735 billion by the end of 2015.images

    it has been observed that the selling prices of these mobile devices will shrink to $323 by 2017 from $462 last year. This is due to the lower price models of these smartphones and tablets that are been manufacture.

    The rise in mobile devices has caused a shift in creating new winners and losers in the technology world. The Apple Inc. (AAPL), Google Inc. (GOOG), and Samsung Electronics Inc. have gained a lot, while the Stalwarts of PC business like Helwett-Packard Co. (HPQ), Microsoft Corp. (MSFT) and Intel Corp. (INTC) have not had any increase sales, they remain stagnant.

     

  • Your iPhone will completely look different in few days

    Your iPhone will completely look different in few days

    iPhones

    Apple will be launching a brand new version of its mobile operating system this month alongside a new iPhones device “iPhone5C”.

    The new version is called iOS 7 and it will be available for both iPhones and iPads. Those who have iPhones and iPads will be able to download and install the new version for free.

    iOS 7 is the most extensive redesign Apple’s mobile operating system has gotten since its introduction in 2007. It brings new features, new APIs, and a brand new design that sheds faux-realistic textures in favor of flatter, brighter colors and gradients.

    The settings and menus also has a lot of changes added to it. Just in few days you will see a completely different iPhone software.

  • MTN NIGERIA partners with JUMIA to boost online shopping

    MTN NIGERIA partners with JUMIA to boost online shopping

    mtn_board-300x225The leading mobile network operator, MTN Nigeria as announced its partnership with JUMIA, a retail online store in order to boost online shopping and makes things easily available for customers.

    MTN admits that this partnership will online activity and generates purchases via internet.

    It was made known that there will a six-month free internet for any customer that purchases any internet-enabled phone.

    Kola Oyeyemi, the General Manager, Consumer Marketing, MTN noted that the world has since proliferation of mobile access turned to one digital village. He said MTN is determined to harness the endless potentials provided by innovative technology and make it available to its Nigerian customers.

    Though Jumia has not yet commented on this partnership announced by MTN but industry experts have praised the move of MTN saying it will boost the Nigeria’s economy and provide easier access to online purchasing.