If you have passed through the Adeniji-Adele end of the Third Mainland Bridge recently, you would have seen an unusual LED billboard. The billboard is said to be the biggest in Sub-Saharan Africa. It was revealed on the 24^th of July 2014 in Lagos, by Optimum Exposures.

Managing Director of Optimum Exposures, Bayo Adio, said the LED billboard was a huge investment resource targeted at giving premium quality to brands.

‘It is also a result of the need to place Nigeria’s advertising industry on the same pedestal with global best practices. That way, we can offer brands an unrivaled out-of-home showcase platform. This new LED billboard keeps brands ahead of competition, while it serves the dual purpose of illuminating and beautifying our environment,’ he said.

Meanwhile, the company’s Head of Marketing, Bob Ononuju, gave some insight into its technicality.

‘This is the largest free-standing LED billboard in Sub-Saharan Africa, measuring 42m by 12m. The billboard self-regulates, meaning it does not require air-conditioning like other LEDs. It comes with an Intelligent Device Management (IDM) system, which allows our engineers to swiftly detect and correct errors promptly. Besides other expert features, the board is custom-built for this particular site by leading digital billboard manufacturer, Daktronics USA,’ he said.