Mobility has officially launched an online contest tagged #TheHottestOne aimed at identifying and rewarding talented young Nigerians. This follows the success of previous similar online contests organized by the company, notably #TheNextHero and #Zero2Hero campaigns, both of which actively engaged the Nigerian youth demographic to suggest desired phone features and share their inspiring stories respectively.
During #TheHottestOne campaign, Nigerians can show their talent as Infinix embarks on the search for The Hottest One. Nigerians who have one talent or the other can participate in the contest by uploading short videos or pictures of themselves displaying their talent using the official hashtag #TheHottestOne on Facebook, Instagram and Twitter.
Marotta Camille, Infinix Mobility PR and Online Manager said: “At Infinix, we are always excited to interact with our fans and end users via social media and/or on-the-ground activation.We believe that being close to our users is what brings the real value and makes Infinix unique in this market.”
The campaign runs from 29 July to 17 August 2015 and will be in five categories as the challenge will crown the Hottest Singer, Hottest Face, Hottest Dancer, Hottest Dresser, and Hottest Rapper. To win, a contestant is required to have the highest number of likes on Facebook and Instagram; this is in addition to the entry having the highest number of retweets on Twitter.
In addition to the potential of winning the contest, participants can be among the 500 people that would be selected to attend the special awards presentation event holding in Lagos on 18 August at the Landmark Center where they could also win surprise prizes, freebies, and a chance to win the latest device from Infinix Mobility. They can also connect with the leading tech companies, stakeholders, celebrities including musicians and entertainers, among others.
Bruno Li, Infinix Mobility Country Manager said: “We didn’t just stumble on the idea of using social media to reach our major targets who are the youths and young professionals. These special breed of people play mostly in the social media space so we set out to deliberately reach them via the social media platforms.”