40 Nigerians Under 40: Olarenwaju Fasasi (Sound Sultan) [22]

sound sultanA rapper, singer, songwriter, actor, comedian and recording artist, better Known by his Stage name Sound Sultan. He is regarded as one of the pacesetters of modern hip-hop in Nigeria and a social crusader. His songs are acclaimed as social tools to fight corruption, social menace, teach and educate this generation.

Sound Sultan’s career in show business started professionally in the 90’s. He started hosting shows in order to raise money for studio sessions. The prominent show he emceed was a talent show that discovered the likes of P-Square and Mr. Raw Nwanne. By 1999 he won niumerous local talent hunt showa, then he released his first single Jagbajantis in2000 which went on to be an instant hit and a classic song in Nigeria. After independently releasing other singles and featuring hit songs of other artists he got signed by Kennis Music. Under Kennis music, he released four albums.

He is reputed for having several style and genre of music. After starting as a rapper, he has switched to R&B, Afrobeats, Soul and Fuji. He believes that genre isn’t a criterion for judging an artist, rather the form of message that is conveyed in the music is what matters. Under Naija Ninjas he released “Back From The Future” (2010) and signed a couple of artists such as Karma Da Rapper, Young GreyC, Shawn, Blacka. Sound Sultan has built a strong relationship with renowned International artist Wyclef Jean. Their working relationship started from when he was featured alongside 2face Idibia and Faze on a song from wyclef’s “Welcome to Haiti; Creole 101” album titled “Proud to be African”. They have both gone ahead to collaborate on two other projects; King of my Country (2009) and People Bad (2012). In 2012, it was announced that Sound Sultan was made a UN ambassador for peace because of his exemplary lifestyle and career. Some of his memorable and evergreen tunes are Jagbajantis, Bush meat etc.

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