In just a week after the BlackBerry Messenger also known as BBM, was released on Android and Iphone platform respectively, over 20 million users were recorded to have downloaded it and actively engaged with it. This put the total figure to more than 80 millions active users on the BBM platform on all devices for the first week.
Andrew Bocking, Executive Vice President of BBM at BlackBerry noted:
“It is great to see so many people downloading BBM, but the true measurement for us is engagement – the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy, From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers.”