In the modern business world, companies ignore social networking at their peril. People consume social content online these days like they breathe air, using sites like Facebook, Twitter and Pinterest on a continual basis to chat to friends, share information about products, check out...
Social media is now an integral marketing vehicle for businesses/brands of any size and shape. Until a few years back, when not many companies knew about its effectiveness in brand building and establishing a strong customer connect, social media accounted for just a negligible...