Nokia has introduced the Nokia Lumia 625 smartphone to Nigeria in partnership with leading telecommunications service provider, MTN. The latest smartphone in the Nokia Lumia range was launched at the #LiveLumia party in partnership with African urban music channel, SoundCity and MTN. The Nokia Lumia 625 comes with a wide 4.7 inch screen making it the largest screen within the Nokia Lumia range.
Speaking at the launch, Sales Director, Nokia Middle East and Africa, Patrick Dravet, highlighted that the wider screen means that consumers can enjoy more with their Nokia Lumia 625, including multi-media content. In addition, the brilliant 4.7-inch IPS touch display with 800 x 480 pixels resolution, gives users a fantastic experience while playing games, watching movies and surfing the internet. The Lumia 625 also features a 5 megapixel camera with full 1080p HD video recording, autofocus, LED flash as well as a front facing VGA Camera and 1.2GHz dual-core processor.
He also stated that the device comes with the trademark Carl Zeiss lens and Nokia Smart Camera technology. This enables users to take a sequence of photos and then select the best shots by deleting unwanted objects or selecting the best facial expressions to create the perfect group shot.
“Bringing a great consumer experience across the Nokia portfolio is top priority for us,” “The response to our Lumia range of smartphones has been very positive and the new Lumia 625 brings a bigger and faster Lumia to the mix, continuing the innovation in product design and services, added Dravet.”
MTN, a leading telecommunications service provider in Nigeria, is offering consumers double their data plans when they buy the new Nokia Lumia 625. This gives them more data to stream movies, music and browse the internet at amazing speeds.
The General Manager, Consumer Marketing, MTN, Kola Oyeyemi said that MTN as the leading provider of internet services in Nigeria is always happy to partner with Nokia to promote the latest innovative products in the market and the new Lumia 625 is no exception. In 2012, MTN was official partner for the launch of Windows phone 8 platform in Africa with the Nokia Lumia 920, 820 and 620 smartphones. Today MTN is offering double data (100% bonus) for 12 months to customers who activate 250mb and above to get them in the groove of using the Nokia Lumia 625 on the largest network in Africa.
Explaining the rationale behind the Lumia Party, Nokia stated that it provides an ideal platform to promote the Lumia range and engage with consumers and fans from across the country. 500 tickets to the party were given out to reward loyal Nokia Lumia users.
Nokia will also give out 1000 assorted prizes in its on-going #LiveLumia competition. A-list celebrities from the entertainment industry were present at the Nokia/SoundCity Lumia Party adding to the buzz of this exclusive event. D’banj, Chidinma, Iyanya, Phyno, Orezi, Skuki, JimmyJatt, KaySwitch and others thrilled guests at the party to scintillating performances.
